PROMOTION AND MARKETING

A promotion strategy is a plan to create or increase demand for a product. It outlines the tactics you'll use to raise awareness about your product and get people interested in buying it. The goal of a promotion strategy is to introduce potential customers to your product and convince them to make a purchase.

Using our existing consumers to boost a business as promotional strategy. You may use referral programs to motivate customers to tell their friends and family about our business, product by providing benifits such as reductions, free services, or additional service for every customer they bring in and promote our business.

Brand marketing strategy is a long-term plan whose purpose is to increase a brand's position and positive perception in the market. The strategy can include several media channels, campaign types, and a variety of tactics to reach its goals

RULES TO REMEMBER

One of the keys to a Business enhancement is providing promotion . If you only give them one, they will see your marketing proposal as take-it-or-leave-it option. That will leave you client-less in a heartbeat. However, providing them options empowers them to decide how they will use you based on their needs, not yours. Here are the options.

Advisory – In this role, you typically serve in a short-term capacity. Perhaps, three to six months. Your aim is to establish the campaign plan, strategy and analytics, then empower their team to execute.

Consultative – In this option, you do everything that you would have done in the advisory role, but you work with the staff individually to make sure they are trained to do the job well. You also help with the initial execution of the campaign, but leave the day-to-day details to them. The timing of this option could range from three to nine months.

Collaborative – In this option, you do all of the above PLUS you work in the day-to-day. The estimated time of involvement will depend on the complexity of the project.